Serj Novske

Design Showcase

Over 15 years, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes. To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

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The prototype includes sound

Protocol

Identity and Website

Protocol is a literary award supporting authors who write honestly about social processes in contemporary Russian society. I led the visual identity and designed the promotional website, using typographic and stylistic references rooted in the award’s linguistic and cultural context.

# Marketing
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The prototype includes sound

Wellbecks'

Website Design

Wellbecks is a wellness-focused grocery store offering a curated selection of local and artisanal products. I led the e-commerce website design, translating the in-store philosophy into a clear, conversion-focused online shopping experience.

# Marketing
# Product
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The prototype includes sound

Delta Auto

App Design

Delta Auto is a mobile app for remotely controlling and monitoring vehicles equipped with Delta security systems. I designed the app’s interface and interaction model, using an automotive-inspired visual language to support a smooth, reliable user experience. The app received multiple local design awards.

# Product
App Store
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