Serj Novske

Design Showcase

Over 15 years, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes (best viewed on desktop; not all phones handle them well). To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

Scroll
↕︎
Click
◎
↔︎
The prototype includes sound

Wellbecks'

Website Design

Wellbecks is a wellness-focused grocery store offering a curated selection of local and artisanal products. I led the e-commerce website design, translating the in-store philosophy into a clear, conversion-focused online shopping experience.

# Marketing
# Product
Close
Scroll
↕︎
Click
◎
↔︎
The prototype includes sound

Delta Auto

App Design

Delta Auto is a mobile app for remotely controlling and monitoring vehicles equipped with Delta security systems. I designed the app’s interface and interaction model, using an automotive-inspired visual language to support a smooth, reliable user experience. The app received multiple local design awards.

# Product
App Store
Close