Serj Novske

Design Showcase

Over 15 years, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes. To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

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The prototype includes sound

BMR

Identity and Website

Business Media Russia (BMR) is a B2B event service provider organizing exhibitions and networking platforms across Russia and the CIS. I led the new visual identity and website design, using a clean, minimalist language to reflect the company’s structured processes and pragmatic business approach.

# Marketing
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The prototype includes sound

Fantastic House

Website Design

Fantastic House is a boutique residential complex in central Moscow, combining a restored 1908 façade with contemporary architecture. I designed the website, expressing the developer’s approach of blending historical character with modern living through layout, typography, and interaction.

# Marketing
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The prototype includes sound

Pressa

App Design

Pressa.ru offers digital access to a wide range of magazines, newspapers, and books. I designed the mobile app experience, translating the platform’s extensive catalog into a clear, usable reading and subscription flow.

# Product
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