Serj Novske

Design Showcase

Over 15 years, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes (best viewed on desktop; not all phones handle them well). To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

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The prototype includes sound

Fantastic House

Website Design

Fantastic House is a boutique residential complex in central Moscow, combining a restored 1908 façade with contemporary architecture. I designed the website, expressing the developer’s approach of blending historical character with modern living through layout, typography, and interaction.

# Marketing
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The prototype includes sound

Pressa

App Design

Pressa.ru offers digital access to a wide range of magazines, newspapers, and books. I designed the mobile app experience, translating the platform’s extensive catalog into a clear, usable reading and subscription flow.

# Product
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The prototype includes sound

Protocol

Identity and Website

Protocol is a literary award supporting authors who write honestly about social processes in contemporary Russian society. I led the visual identity and designed the promotional website, using typographic and stylistic references rooted in the award’s linguistic and cultural context.

# Marketing
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