Serj Novske

Design Showcase

Over two decades, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes. To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

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The prototype includes sound

Constructor Studio, course import

Studio is an AI-powered authoring and assessment product that helps educators create, structure, and maintain high-quality learning content at scale. It provides intelligent tools for building questions, learning materials, and exams, with built-in validation and consistency checks. This prototype is a part of research-phase work highlighting the approach to importing course materials from external LMS systems and updating the course's contents according to a Knowledge Model.

# Product
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The prototype includes sound

Constructor Classroom, online class session

Constructor Classroom is a live online teaching platform that enables instructors to run interactive classes, seminars, and workshops in real time. It combines video, chat, screen sharing, and learning tools in a single environment designed for education. This prototype demonstrates the user flow of an instructor conducting an online class session, including engagement controls and breakout room management.

# Product
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The prototype includes sound

ORCOOL

Website Design

Orcool is an AI-powered ad creation platform translating raw ideas and feedback into social video content. My work covered the go-to-market identity and a product-led website that merged marketing and MVP functionality into one cohesive experience.

# Marketing
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