Serj Novske

Design Showcase

Over 15 years, I’ve led design across complex products, AI-driven systems, and go-to-market initiatives—combining product thinking, marketing insight, and hands-on craft to turn ideas into scalable experiences.

Project samples are interactive, scrollable Figma prototypes (best viewed on desktop; not all phones handle them well). To navigate, click within the prototype area. Where available, follow the hints on interactive elements and use scrolling as needed. Press the R key to restart from the beginning. Also, refer to the guides provided below each project.

Enjoy ❤︎

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The prototype includes sound

Constructor Classroom, online class session

Constructor Classroom is a live online teaching platform that enables instructors to run interactive classes, seminars, and workshops in real time. It combines video, chat, screen sharing, and learning tools in a single environment designed for education. This prototype demonstrates the user flow of an instructor conducting an online class session, including engagement controls and breakout room management.

# Product
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The prototype includes sound

ORCOOL

Website Design

Orcool is an AI-powered ad creation platform translating raw ideas and feedback into social video content. My work covered the go-to-market identity and a product-led website that merged marketing and MVP functionality into one cohesive experience.

# Marketing
# Product
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The prototype includes sound

Constructor Avatar, creating a lecture

Constructor Avatar is a text-to-video module within Constructor Studio, an all-in-one learning content creation system. It generates avatar-based videos with features such as gesture management, media embedding, glassboard animation, and more. This prototype is part of the product's research phase and demonstrates an end-to-end scenario of generating a video lecture from text using student interaction statistics.

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